Idea Verification

Most early-stage products don’t die from bad execution. They die from a sound idea in adjacent territory — close enough to feel right, far enough from the real demand that no amount of polish will bridge the gap. Idea Verification is the engagement we built for the moment before that commitment, when the pitch still feels sharp but nobody’s actually tried to break it yet.

We start with the artefacts you already have — the deck, the doc, the napkin sketch, the half-built Figma file — and we write down the bets each one is making. Then we go looking for evidence. We talk to five to ten people who look like your target user, we map competitors and adjacencies honestly, and we run a quiet teardown of the business model to see which parts rely on assumptions nobody’s tested.

We won’t run a focus group and we won’t hand you a 60-slide deck. What you get back is a written point of view: here are the three assumptions your idea rests on, here’s what we learned about each, here’s what we’d change, and here’s the shape of the next engagement if you want to keep going. If the evidence pushes the other way — we’ll tell you that too, and we’ll argue with you about why.

The engagement is deliberately short. One to two weeks keeps the team’s attention on yours, keeps the cost bounded, and keeps us honest: if we can’t form a defensible opinion in ten days, the problem isn’t your idea, it’s the scope of what you’re trying to verify — and we’ll say so plainly.