Services · Design
Branding
Category
Design
Starts with
A scoping call
Status
Booking 2026
(01) Our take
Most branding work we’re asked to audit was designed for a presentation and then handed to a product team that had to translate it into interfaces. The translation never fully works. The logo that read beautifully on a pitch deck doesn’t have enough breathing room in a nav bar. The typography system had four weights in the guidelines and three in the actual product. The colour palette was designed for a moodboard, not for real accessibility contrast on a signup form.
Our branding practice is organised around the opposite: identity systems designed, from day one, to be applied by engineering to real product surfaces. The logo is designed with its nav-bar height in mind. The typography system ships with the exact weights the product will use, not an aspirational palette of ten. Colour tokens are named the way engineering will name CSS variables, and contrast-tested at the ratios WCAG actually requires.
We still ship the beautiful artefacts — brand guidelines, launch assets, tone-of-voice documents that actually read like writing rather than corporate templates. But the core deliverable is the applied system, not the PDF. A brand that works is one the engineering and product teams can reach for without asking design for approval every time.
We take on branding engagements most often as part of a larger website, product, or app engagement. Standalone branding is rarer in our portfolio, because brands designed without a product in mind tend to fall apart the moment a product lands on top of them. When we do take on standalone work, we’re upfront about scoping it to include product surfaces as part of the engagement — not as a later phase.
(02) What we build
Typical work
- Identity systems (logo, type, colour, voice, motion)
- Rebrands for products that have outgrown their original brand
- Brand guidelines that function as working documents, not reference artefacts
- Component-level brand systems that engineering can implement directly
- Voice and tone systems with real editorial guidance, not platitudes
(03) Is this for you
When to pick this
- Your brand is the first thing people encounter and the current one doesn’t match what you’ve become.
- You’re launching something new and the brand needs to hold up when it lands on a product.
- You’ve been through a rebrand that looked great in the deck and never quite worked in the interface.
- Your product is good and the brand is the thing holding it back commercially.
When not to pick this
- You want a rebrand because the business is underperforming. Brand rarely fixes business problems.
- You want a “visual refresh” in two weeks. Refreshes done that fast tend to be cosmetic and age badly.
- What you actually need is better website or product design. Those are different engagements.
(04) Engagement shape
How we engage
6–14 week engagements, usually paired with website, product, or app work so the brand lands on real surfaces before the engagement ends.
(05) What you walk away with
Deliverable
The headline artefact
An applied identity system — logo, type, colour, voice, components — documented at both the strategic and the component level.
Signature tools we reach for
(06) Pairs with
Related services
Services we often run alongside Branding, or that make sense as the next engagement after it.
Start a Branding engagement.