WordPress / WooCommerce

WordPress powers a meaningful share of the commercial web, and pretending otherwise is a studio affectation. We take on WordPress engagements deliberately, and we take them on seriously. For publication sites, non-profit and NGO front-ends, small-to-mid-market WooCommerce merchants, and the long tail of content sites where non-technical editors need genuine authoring power — WordPress is often the honest answer.

Our WordPress work looks nothing like a theme-shop build. We write custom themes from scratch, typically as headless Next.js front-ends backed by WordPress as a content API, or as classic PHP themes when the editorial workflow benefits from the native admin experience. We design block patterns and custom blocks that editors can trust, rather than shipping a page builder that turns the admin into a rendering minefield. We version the theme in git, we run CI on it, and we treat the codebase the same way we treat the rest of our work.

On WooCommerce, we’re comfortable in production. Custom checkout flows, subscription engines, custom payment integrations, custom product types, B2B commerce with tiered pricing and approval workflows — all of it is real work we’ve shipped. We’re candid with clients about where WooCommerce stops being the right tool (typically around 50,000 SKUs or complex international tax and shipping), and we’ll recommend Shopify or a headless commerce stack when the shape warrants it.

We push clients away from WordPress when the problem isn’t really content or commerce: complex workflow products, transactional applications, anything with meaningful real-time or multi-user state. For those, we point at our Platform Builds or Website Development practices. For everything WordPress is good at — and there’s a lot — we’ll happily take the work.