Shopify

Shopify is where most direct-to-consumer commerce belongs. The platform’s reliability, the app ecosystem, and the headless options via Hydrogen and Oxygen give us a range we’d struggle to match on a bespoke stack. The work we do on Shopify spans that range: custom theme builds when the brand story fits within the theme architecture, fully headless Hydrogen storefronts when it doesn’t, and Shopify app development for the client-specific workflows the app store doesn’t cover.

We do the bespoke headless work more often than simple theme customisation, because the clients who come to us tend to have already outgrown the theme ceiling. Editorial-feeling DTC, subscription commerce, complex product configurators, storefronts that double as content experiences — these are Hydrogen’s sweet spot, and we’ve shipped enough of them to know where it bites. We’re candid about the trade-offs: headless commerce shifts complexity from Shopify’s platform to your team’s codebase, and it’s only the right answer when the brand experience genuinely earns it.

On the theme side, we write custom Liquid with the same care we’d write React. We don’t layer page builders on top of the theme; we write the components once, document them for the merchandising team, and ship an admin experience that respects the editors. When a theme needs custom JavaScript, we treat it as a real codebase — TypeScript, bundled, tested, versioned.

Shopify app development is the third lane. Internal apps for merchandising workflows, customer-facing apps for the merchant’s storefront, B2B apps for wholesale customers — all of it is work we can take on, using the App Bridge and the modern Shopify admin APIs. Apps take longer than theme work by a factor, but they outlast platform migrations and theme rewrites in a way themes don’t.