Tech Stacks · Marketing
Meta Ads
Facebook, Instagram, and the Conversions API plumbing.
Category
Marketing
At the studio
Since 2020
Projects shipped
Numerous
Status
Active
(01) Our take
Meta Ads covers Facebook, Instagram, and — for ad delivery purposes — WhatsApp. The platform is table stakes for most DTC clients and a big chunk of our B2C engagements. What's changed in the last three years is the shift from browser-side tracking (the Meta Pixel) to server-side tracking (the Conversions API), driven by iOS privacy changes and the slow death of third-party cookies.
Our work here is the engineering around CAPI: deduplicated event pipelines, first-party data integration, Advanced Matching with hashed identifiers, and the server-side tag management that makes all of it resilient to browser-level blocking. We leave the creative and media buying to partners; we own the data and delivery integrations.
(02) What we build with it
Typical work
- Meta Conversions API (CAPI) implementation with deduplication
- Advanced Matching with hashed first-party identifiers
- Server-side Meta Pixel deployment via GTM Server
- Catalog-driven Dynamic Ads integrations for e-commerce
(03) How we engage
Engagement shape
4–10 week engagements for full CAPI setup, catalog integration, or tracking migrations. Often paired with Google Ads work.
(04) Pairs with
Works well with
Technologies we reach for alongside Meta Ads in most engagements.
Marketing
Google Ads
The tracking and integration work behind the campaigns.
Marketing
WhatsApp Business
API engineering — not just ads. Chatbots, commerce, customer flows.
Marketing
Google Analytics
The default product-analytics layer. Still, despite itself.
Commerce
Shopify
The fastest path to selling things online. Still.
Thinking about a Meta Ads project?