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What We Do

Seventeen engagements across engineering, design, AI, infrastructure, and marketing. Here are six to start with — the full list is one click away.

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Website DevelopmentSites built once, built right Mobile App DevelopmentNative feel, cross-platform economics Platform BuildsMulti-tenant from day one AI DevelopmentPractical AI that ships Cloud ArchitectureBoring, appropriate, Terraform-defined Digital MarketingThe engineering behind the campaigns

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Recent Work

Six representative engagements across fintech, AI, mobility, health, and ops. Each one shipped, each one still maintained.

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Northwind BankBanking platform rebuild TesseraAI workspace for biotech Otto MobilityNative iOS at scale Marble HealthHIPAA-compliant patient portal PillarInternal tools, 9k hours saved Field Coffee Co.Editorial DTC commerce

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Industries We Power

We don't pretend to know every industry. Here's where we've done enough work to have real opinions about the trade-offs.

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FintechBanking, lending, treasury Health & BioHIPAA, clinician-led design AI & Dev ToolsAgents, evals, SDKs Mobility & LogisticsRealtime, dispatch, fleet B2B SaaSInternal tools, dashboards E-commerce & DTCHeadless, subscriptions

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Boring Tech, On Purpose

We pick tools that will still be supported in five years, that hire well, and that the next team can inherit without rage-quitting.

Stack we should learn?Tell us about it →

FrontendNext.js, React 19, TypeScript MobileReact Native, Flutter, Native BackendNode, Laravel, Python, Go Data & AIPostgres, pgvector, Claude DesignFigma, Linear, Storybook Infra & CloudVercel, AWS, Cloudflare, Terraform

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Borrow Our Judgement

Sometimes you don't need a team — just an answer. Six small ways to engage us without a long-term commitment.

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Idea VerificationPressure-test before you build Project ManagementWe run the cadence Design ValidationHonest second opinion Startup ConsultancySenior calls, monthly DeploymentsInfra that lets you sleep AI/LLM StrategyWhere AI earns its keep

Tech Stacks · Marketing

TikTok Ads

The Events API work behind TikTok-first campaigns.

Category

Marketing

At the studio

Since 2023

Projects shipped

Numerous

Status

Active

(01) Our take

TikTok is where most B2C brands under 35 years old are finding their audience in 2026, and the ad platform has matured considerably since its early days. We handle the engineering side: TikTok Events API implementation, Pixel deployment, conversion attribution, and the Commerce API integrations for TikTok Shop.

Like Meta, TikTok has moved hard toward server-side tracking for privacy reasons, and that's where our work concentrates. Browser-side pixels are increasingly unreliable; the Events API (TikTok's equivalent of CAPI) is where production-grade tracking lives.

(02) What we build with it

Typical work

TikTok Events API implementation with server-side events
TikTok Pixel deployment and advanced matching
TikTok Shop integrations for catalog-driven commerce
Attribution reconciliation between TikTok and other platforms

(03) How we engage

Engagement shape

3–8 week focused engagements. Often bundled with Meta Ads implementation for cross-platform consistency.

(04) Pairs with

Works well with

Technologies we reach for alongside TikTok Ads in most engagements.

Marketing

Meta Ads

Facebook, Instagram, and the Conversions API plumbing.

Marketing

Google Ads

The tracking and integration work behind the campaigns.

Commerce

Shopify

The fastest path to selling things online. Still.

Marketing

Google Analytics

The default product-analytics layer. Still, despite itself.

Thinking about a TikTok Ads project?

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